Competitor Analysis
Discover keyword opportunities by analyzing your competitors' search rankings.
Overview
The Competitor Analysis feature allows you to:
- Track competitor domains
- Discover keywords they rank for
- Import valuable keywords to your own list
- Monitor competitor performance over time
Note: Competitor Analysis is a premium feature. Check your subscription plan for availability and limits.
Adding Competitors
- Navigate to Competitors
- Click Add Competitor
- Enter the competitor's domain (e.g.,
example.com) - Optionally add a custom name for easy reference
- Click Add
The competitor will be automatically analyzed upon addition.
Competitor Metrics
Each competitor card displays:
- Total Keywords: Number of keywords discovered
- Estimated Traffic: Monthly organic traffic estimate
- Average Position: Mean search ranking position
- Last Analyzed: When the data was last updated
Managing Competitors
Sort by performance
With 2 or more competitors a sort dropdown appears above the grid:
- Traffic/mo (default, descending) — puts the strongest competitor at the top
- Keywords — total organic rankings
- Avg Pos — average position in search results
- Name — alphabetical
The ↑/↓ button toggles ascending/descending. Useful for quickly isolating your strongest or weakest rivals.
Refresh Analysis
Click the refresh icon to re-analyze a competitor and get updated data.
View Keywords
Click View Keywords to see all keywords the competitor ranks for, including:
- Keyword name
- Search volume
- Difficulty score
- CPC (cost per click)
- Priority level
Import Keywords
From the competitor keywords view, you can import keywords directly to your own keyword list for content generation.
Delete Competitor
Remove a competitor from your tracking list.
Usage Limits
Your subscription plan determines:
- Competitor Domains: How many competitors you can track
- Monthly Analyses: How many refresh analyses you can perform
Check your current usage in the Competitors page header or in Profile > Subscription.
Supported Locations
Competitor analysis supports the same locations as keyword discovery:
- Languages: Dutch, English, German
- Countries: Netherlands, Belgium, Germany, United Kingdom, United States